We say bigger isn't better. We say small is beautiful. We say
the planet matters. We say we're not gonna do the big jug
lug anymore. In a single serving, so you get the right
amount every time, no more guessing how much detergent
to use, no more overdosing, one size really does fit all.
Berry+ comes in a minuscule,
miniature-size dose. 2ml or less than half a teaspoon to be exact. It uses so little packaging,
it's mini-magnificent. We call it our microdose, and it'll clean your miniskirt and a whole lot more.
Thirty pounds more.
How does so little do so much?
Because it's berry-based. Berry+ is purer and stronger and concentrated, so it just takes a lot less soap and agitation, two main ingredients. Less to carry. Less to come clean. Less to recycle. The magic ingredient is saponin, a naturally occurring substance in soapberries. One day, maybe all laundry doses will be this much less.